Skip to content

Cart

Your cart is empty

Brief & Brand Guidelines from Us to You

Brand: Xero Picks

 

Website: https://www.xeropicks.com/

 

Your Complete Affiliate Success Guide

Hey Creator! We're absolutely thrilled to have you join the Xero Picks revolution.
This guide contains everything you need to create authentic, high-converting
content while earning serious commissions.

 

🎯 Brand Essence

Outside of being the best d*mn flavored toothpick ever made, Xero Picks aims to become the go-to “Tool for Change” for anything from quitting smoking or vaping to helping to reduce sugar cravings, nail biting, anxiety and more!

🧬 Brand Values & Attributes

Innovation – Patented infusion technology and trade-secret know-how create a revolutionary
toothpick experience, bold flavor and long lasting.

Quality – FDA-compliant food-grade manufacturing, sustainably sourced birchwood, and
thorough testing ensure consistency

Functionality – Each pick can deliver up to 80+ mg of active ingredients via buccal absorption
over ~25–40 min, making the most highly effective toothpick in the world!

Variety – Multiple functional lines (Energy, Wellness, Quit, Dry Mouth, Freshen, etc.)
with broad ingredient and flavor options

🤝 Affiliate & Creator Guidelines

Who We’re Looking For:

Xero Picks partners with bold, wellness-minded creators who
want to share our game-changing, revolutionized piece of mother nature with their audience. Whether you're focused on fitness, health, lifestyle, quitting bad habits, boosting energy, or even just simply love delicious flavors -
there's a Xero Pick for you!

Affiliate Voice & Messaging Tips: QUIT

✅ Lead with the benefit

“Trying to quit smoking? This helped me kick the craving.”

✅ Show the experience

Use phrases like: “You will feel the tingle,” “It lasts 30–40 minutes,” “I keep them in my pocket, car, purse, gym
bag, etc.”

✅ Highlight key ingredients and functionality

“Infused with B12 for a boost of focus and clarity”

“Hydrating, long-lasting flavor”

“NO nicotine, NO sugar, just results”

“NO Glycerides, NO Glycols, NO Chemicals”

✅ Dispel disbelief

“I didn’t think a toothpick could be so powerful— until I tried this.”

“I didn’t think a little wood could do so much good!”

Affiliate Voice & Messaging Tips: ENERGY

✅ Lead with the benefit

“Boost your energy with just one toothpick.”

“Easy to carry around, for an energy boost anywhere, anytime I need it.”

“1 Hour pick me up  – no crash or jitters!”

✅ Show the experience

Use phrases like: “you will feel the tingle,” “It lasts 30–40 minutes,” “I keep them in my pocket, car, purse, gym
bag, etc.”

✅ Highlight key ingredients and functionality

“Infused with pure Caffeine + B6 + B12”

“NO chemicals, NO sugar”

“Bold, hydrating flavor”

“NO crash, NO jitters, just results”

✅ Dispel disbelief

“I didn’t think a toothpick could be so powerful— until I tried this.”

“I didn’t think a little wood could do so much good!”

Affiliate Voice & Messaging Tips: CANDIES

✅ Lead with the benefit

“The most satisfying way to beat the snack attack.”

“Curb sugar cravings”

“Sweet Tooth lovers rejoice”

✅ Show the experience

Use phrases like: “you will feel the tingle,” “It lasts 30–40 minutes,” “I keep them in my pocket, car, purse, gym
bag, etc.”

✅ Highlight key ingredients and functionality

“Sugar Free”, ZERO Calories, bold long-lasting flavor”

“NO chemicals, NO sugar”

“Bold, long-lasting flavor”

✅ Dispel disbelief

“I didn’t think a toothpick could be so powerful— until I tried this.”

“I didn’t think a little wood could do so much good!”

“I didn’t know a toothpick could have so much flavor.”

Xero Picks Affiliate Cheat Code:

The 20% That Drives 80% of Results

 

🔥 Hook-Ready Hero Product Rundown

⚡ Xero Energy Picks

What creators should know (and say):

 

Infused with 15mg natural caffeine + B12 + B6 clean energy, no jitters

Flavorful – bold, long-lasting flavor

Buccal absorption - active ingredients are absorbed through your lips,
tongue and cheeks, creating a fast and effective energy boost

Convenient & Effective - pocket-sized energy boost anywhere, anytime

(Perfect for professionals, students, gym-goers, travelers)

Bonus!
Xero Picks also freshens breath!

Top Angles:

"Need energy for a meeting but can’t risk coffee breath ☕🚫"

“All the energy of a morning coffee, without the morning coffee 💩”

"Airport energy hack ✈️"

"My secret weapon before the gym – no bloating, no crash"

“Taste test + energy review — peppermint vs. cinnamon”

🚭 Xero Quit Picks

What creators should know (and say):

  • Smoking/vaping cessation – a humble but highly effective Tool for Change
  • Infused with B12 – provides a boost of focus and clarity
  • Flavorful – bold, long-lasting flavor
  • Buccal absorption – B12 is absorbed through your lips, tongue and cheeks, creating a fast and effective focus and clarity
  • Convenient pocket-sized, use anywhere, anytime
  • Effective - replace hand to mouth habit with great flavor and B12
  • Discreet - helps reduce stress, cravings, and fidgeting discreetly

(Perfect for social smokers, stressed professionals, or recent quitters)

Bonus! Xero Picks also freshens breath!

Top Angles:   
"I quit smoking after 15 years — this helped 🛑"

 
"POV: You need something for your hands and mouth to keep from smoking"     


"My smoke break now looks like this 👇"

   
“How I ditched the vape box.”


“Never going back to vaping thanks to this…”


"The tool I wish I had on Day 1 of my Quit journey"

⚡ Xero Energy Candies

What creators should know (and say):

  • Infused with bold, long-lasting flavor – no sugar
  • Convenient pocket-sized flavor anywhere, anytime
  • Effective – sweetly crushes sugar cravings

(Perfect for professionals, students, gym-goers, travelers)

Bonus! Xero Picks freshens breath!

Top Angles:

   
"Need energy for a meeting but can’t risk coffee breath ☕🚫"

 
“All the energy of a morning coffee, without the morning coffee 💩”


"Airport energy hack ✈️"

    
"My secret weapon before the gym – no bloating, no crash"


“Taste test + energy review — peppermint vs. cinnamon”

 

 

🎥 Content That Converts

✅ Use these formulas:

Problem → Solution:

"Hate energy crashes and jitters? Try this caffeine pick that doesn’t suck."

"Trying to quit but the cravings hit hard? Here’s your fix."

Before/After:

Show mood, focus, or cravings before and after the pick.

"What’s In My…":

Work bag, gym bag, travel kit — show real-life integration.

POV Skits:

Dramatic or funny reenactments always get attention.

✅ Focus on Emotion + Use Case

Don’t just say “energy” — show how it feels (confident, clear, in control).

Don’t just say “quit” — show what it changes (stress relief, freedom, pride).

🚀 Creator Success Rules (That Work)

1. Post More Than Once

First video flopped? Good. Test more hooks, angles, and formats.

2. People Buy with Emotion

Tap into the why — confidence, clarity,
control, health, freedom.

3. Keep It Real

Talk like a human. Show the product in your actual routine. No acting.

4. Leverage Trends Creatively

Use trending formats but anchor them to your niche (productivity, quitting, wellness, etc.).

5. Make It Visual

Use time-lapses, split screens, GRWM, packing videos — things that show transformation or behavior.

Affiliate Program & Creator Support Shop
Integration:

📱 Product Catalog: Full Xero Picks lineup available for direct linking

🔗 Attribution Tracking: Real-time performance monitoring and sales attribution

Commission Structure & Earnings:

Amazon Base Commission Rate: 20% on all Xero Picks products

Free Product Samples: email us at info@xeropicks.com

Content Assets: High-res photos, product videos, and approved copy available upon request

Performance Insights: Monthly reports with optimization recommendations

Getting Started Steps:

  • Request product samples by emailing our creator team
  • Join our private creator Discord for real-time support and
    community
  • Access our content resource library with approved assets and guidelines

General Slogans/ Hashtags:

    
“Tool for Change”

  
“Tiny Yet Mighty”

   
“Feel the Tingle”

   
“Satisfy Your Sweet Tooth"

    
“Empower Your Wellness Journey with Xero Picks"

 
“From Sweet Cravings to Hydration, Xero Picks Has You Covered"

  
“Curb Cravings & Calm Your Mind with Xero Picks Quit"

      
“Give Your Day a Boost with Xero Picks Energy”

 
“Charged Up, Flavor-Fueled Fun!"

  
“Zero Sugar, All the Buzz”

     
“Instant Pick-Me-Up with Xero Picks Energy!"

   
“Xero Picks Transform Mundane Moments into Flavorful Escapes”

 

Funny/Edgy Slogans:

  
“Just Suck It” (We have used this slogan in retail in the past to help people
understand HOW to use the toothpick!)

  
Wood You Believe A Toothpick Could Be So Good?"


“Xero Picks - Making Toothpicks Great Again”

     
“Stay Rooted in Flavor with Xero Picks!"

  
“A Little Wood Could Do You Good.”

     
“Guaranteed To Be the Best 3 Inches Around.”

 

Ways Xero Picks Can Aide People:Dry Mouth Relief: Dry mouth, also known as xerostomia (which is where the name Xero Picks derives from, as ALL our products are designed to hydrate dry mouth), can be caused by various factors such as medication side effects, dehydration, or certain medical conditions. Xero Picks offers Dry Mouth Relief toothpicks that are infused with natural ingredients like xylitol and spilanthes extract to help stimulate saliva production and provide relief from dry mouth symptoms.

Quit Smoking/Vaping:
Xero Picks Quit toothpicks are designed to help individuals quit smoking/vaping
by providing a healthier alternative to satisfy cravings. These toothpicks are
infused with vitamin B12, which can help reduce nicotine cravings and provide a
calming effect to support individuals in their journey to quit smoking. The
hand-to-mouth action from a toothpick also gratifyingly resonates with the
brain similar to the hand-to-mouth movement of smoking/vaping.

Satisfy Sweet Tooth:
For individuals looking to satisfy their sweet cravings without consuming
sugar, Xero Picks offers a range of sugar-free candies toothpicks. These
toothpicks are infused with flavors that mimic popular sweet treats and desserts, providing a guilt-free option for satisfying cravings without the
added sugar.

Energy Boost:
Xero Picks Energy toothpicks are designed to provide a quick and convenient energy boost. Infused with caffeine, B6 and B12, these toothpicks can help individuals stay alert and focused throughout the day without any jittery side effects or the need for sugary energy drinks or coffee.

ADHD Side Effects:
Individuals with ADHD (Attention-Deficit/Hyperactivity Disorder) may experience symptoms such as fidgeting or difficulty focusing. Xero Picks toothpicks can help promote alertness and concentration by providing a natural tactile and sensory aid.

Managing Stress:
Our toothpicks can serve as a physical outlet for managing stress by providing
a non-destructive way to channel nervous energy.

Nail Biting:
Nail-biting is a common habit that can be challenging to break. Xero Picks
toothpicks can serve as an alternative habit to distract individuals from
nail-biting tendencies. By providing a tactile and oral fixation, these toothpicks can help redirect the urge to bite nails towards a more positive
habit.

Bad Breath:
Xero Picks toothpicks are infused with breath-freshening ingredients to combat
bad breath. These toothpicks can help freshen breath on-the-go, providing a
convenient and discreet solution for addressing oral hygiene issues throughout the day.

Overall, Xero Picks toothpicks offer a holistic approach to wellness, addressing a range of issues from physical sensations to emotional well-being.

Key Selling Points:

      
Sugar-Free
Zero
Calories
Gluten-Free
Vegan
Keto-Friendly
Kosher
Made in the USA
Patented Infusion Process

 

Hashtags Commonly Used:

#xeropicks , #flavoredtoothpicks , #toolforchange, #feelthetingle, #sugarfree, #justsuckit

Xero Picks Official Accounts:

Instagram: https://www.instagram.com/xeropicks

Facebook: https://www.facebook.com/XEROPICKS

YouTube: https://www.youtube.com/@XEROPICKS

TikTok: https://www.tiktok.com/@xeropicks

Snapchat: @xeropicks

Creator Success Team Contact:

💬 Discord: Xero Picks Creator Community (link provided upon approval)

📱 Response Time: Within 24 hours on weekdays, 48 hours on weekends

🎯 What We Provide: Samples, high-res assets, performance coaching, technical
support, content feedback

Questions? We're Here to Help! Our creator success team is dedicated to your success because when
you win, we all win. Whether you need samples, content brainstorming, technical support, or performance optimization tips, don't hesitate to reach out. We
believe in building genuine partnerships that benefit everyone involved.

Ready to Transform Wellness with Us? 🚀

You're now equipped with everything you need to create authentic, high-converting content that introduces your audience to the future of functional wellness. Remember, you're not just promoting a product – you're sharing an innovation that can genuinely improve people's daily lives.

Let's make wellness effortless, one pick at a time. We can't wait to see the amazing content you create!