The first experiments
A family problem becomes a garage-built idea for an everyday ritual.
OUR STORY · EST. 2017
The habit was bigger than nicotine.
When founder Todd Rosenbaum learned his teenage son had started vaping, he saw a problem no one seemed to be solving: the ritual itself. What happened next was extraordinary.
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A FAMILY PROBLEM. A category-changing idea.
THE QUESTION THAT CHANGED EVERYTHING
What if the ritual could stay—even when the choice changed?
The hand-to-mouth motion. The need to fidget. The familiar pause when your brain says, I need something right now.
Flavored toothpicks existed, but the flavor disappeared quickly and nothing was designed around the behavior loop itself. Todd believed the humble toothpick could do more.
THE CUSTOMER TRAIL
Rachel followed where the customers led.
Co-Founder Rachel Carriell listened closely to what customers reached for, when they used it, and why they returned. Across products and categories, she recognized that each product solved a real everyday problem.
That discovery expanded the mission beyond a single product or one behavior. Xero Picks could create simple, satisfying tools that make a better choice easier in the moments that matter.
THE BELIEF BEHIND EVERY PICK
The ritual was ancient. We gave it a new purpose.
Long before modern nicotine, energy drinks, or packaged candy, people gave their hands and mouths small rituals: a toothpick after a meal, a stem of grass, worry beads turning through the fingers.
The ritual was never the new part. What changed was what modern life put in its path. We gave the humble toothpick a purpose: a simple, portable, satisfying tool for the moments people already reach for something.
2017 · GARAGE EXPERIMENTS
Reinventing the toothpick from the inside out.
Xero Picks began with experiments in flavor, absorption, wood, and time. The breakthrough was a process that infused the toothpick throughout, rather than a surface coating that vanished after a few minutes.
What began in a garage became a patented platform for long-lasting flavor and functional ingredients, designed around a ritual people already understood.
HAND TO MOUTH. MOUTH TO MIND.
The ritual is the technology.
A craving or routine often follows the same loop. Xero Picks gives the familiar routine one more option.
01
Cue
Stress. Boredom. The 3 p.m. slump. After a meal. Before a meeting.
02
Routine
Reach. Hold. Hand to mouth. A familiar motion and a moment to reset.
03
Reward
Flavor, comfort, freshness, or simply something satisfying to do.
THE PICK, REENGINEEREDTIP TO TIP
TIPCENTERTIP
FLAVOR + FUNCTION CARRIED THROUGH THE WOOD
25–40MINUTE
EXPERIENCE
EXPERIENCE
THE XERO PICKS DIFFERENCE
Infused. Not coated.
Our patented process carries flavor and function into the wood—tip to tip, layer by layer—for a gradual experience that can last 25–40 minutes.
01 Full-depth infusion02 Long-lasting release03 Flavor + functional formulations04 Made in Arizona, USA
U.S. Utility Patent 10,918,596 B2WHAT WE'VE BECOME
From one family problem to a daily-use platform.
The first insight began with vaping. The larger opportunity was every ordinary moment when a hand reaches, a mouth wants something, or a familiar routine takes over. Today, Xero Picks serves Energy, Ritual, Sweet, Dry Mouth, Freshen, and Everyday moments.
ENERGY
The gap between coffee and another full can.
RITUAL
The meeting, flight, or moment the usual habit cannot follow.
SWEET
The after-meal or afternoon wish for something flavorful.
DRY MOUTH
The presentation, trail, or night when water is not close enough.
FRESHEN
The sixty seconds before confidence matters.
EVERYDAY
The simple need to keep hands and mouth comfortably occupied.
ONE RITUAL. MANY EVERYDAY MOMENTS.
We didn't follow the category. We built it.
From the first family question to Energy, Ritual, Sweet, Dry Mouth, Freshen, and Everyday, one patented idea grew into a platform designed for daily use.
2017
FIRST EXPERIMENTS
FIRST EXPERIMENTS
TIP TO TIP
INFUSION
INFUSION
25–40
MINUTE EXPERIENCE
MINUTE EXPERIENCE
6
EVERYDAY MOMENTS
EVERYDAY MOMENTS
FROM ONE QUESTION TO A DAILY PLATFORM
The story so far.
The process is protected
Full-depth infusion carries flavor and function through the wood.
The market responds
People reach for different picks in many everyday moments.
The platform expands
New flavors and formulations continue to widen the possibilities.
OUR MISSION
Not a program. Not a detox. A pick in your pocket.
Our mission is to make Xero Picks a daily companion: one more convenient, flavorful option for the moment an old routine was about to take over. Better habits are built through small choices that are easy enough to repeat.
YOUR STORY STARTS HERE