XERO PICKS® started with a simple problem… and a question nobody seemed to be asking.

When Todd discovered his teenage son had started vaping, it became clear this wasn’t just about nicotine — it was about ritual.

The hand-to-mouth habit.

The need to fidget.
The “I need something right now” feeling.
Turns out, humans are weird little routine machines.

At the time, flavored toothpicks existed — but barely. Most were just wooden sticks with a little flavor dusted on the outside that disappeared faster than your motivation on a Monday morning.

Nothing lasted.
Nothing functioned.
Nothing was actually built to help replace a habit.

So in 2017, we decided to reinvent the toothpick from the inside out. XERO PICKS® became the first company to develop a patented process that infuses ingredients into the entire toothpick — tip to tip, layer by layer — not just coated on the surface like everyone else.

Because if you’re going to build the future of functional picks, you might as well do it properly.

That breakthrough changed everything.

Suddenly, a simple pick could deliver:
• long-lasting flavor
• functional ingredients
• oral satisfaction
• focus support
• stress relief
• and a healthier ritual experience for 25–40 minutes at a time

What started as a garage experiment became the foundation of an entirely new category.

Not because we wanted to sell toothpicks.

Because we believed small rituals can create big behavioral change.

Today, XERO PICKS® products are used around the world by people looking for:
• cleaner routines
• better habits
• focus without compromise
• and alternatives to nicotine, vaping, snacking, and mindless habits

Along the way, our technology and innovation have helped shape the category itself through
partnerships, licensing, and product development across the industry.

The category has grown.
Many brands have followed.

But the origin stays the same.

We didn’t follow a trend.

We built the category.

The GOATs of infused functional picks?

We’ll let the patents, the products, and the copycats answer that one.

Changing habits — one pick at a time.

Mission statement